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Light up your online ordering.

Restaurant Online Ordering Optimization

Embr Direct sets up your restaurant to win online: better menus, better photos, smarter pricing, and your own direct ordering, so you keep more of every order.

Working with independent restaurants nationwide.

The restaurants winning online aren't doing more. They're set up better.

Food Photography◆Direct Ordering Website◆Menu Descriptions◆Pricing Audit◆Loyalty Program◆Google and Apple Maps◆Delivery Platform Profiles◆Live QA Check◆Gift Cards◆Food Photography◆Direct Ordering Website◆Menu Descriptions◆Pricing Audit◆Loyalty Program◆Google and Apple Maps◆Delivery Platform Profiles◆Live QA Check◆Gift Cards◆Food Photography◆Direct Ordering Website◆Menu Descriptions◆Pricing Audit◆Loyalty Program◆Google and Apple Maps◆Delivery Platform Profiles◆Live QA Check◆Gift Cards◆

The Math

100

delivery orders a week

$28

average ticket

$840

taken by the delivery apps every week

$43,000

lost every year

You are not losing to better food. You are losing to better listings.

See exactly what we fix →

What You Get

Everything included in the Online Revenue Overhaul.

01

Restaurant Food Photography, Shot On-Site

A professional, experienced food photographer comes to your restaurant and shoots every item on your delivery menu. Every photo is edited and formatted to platform specs, then uploaded to every delivery app, Google, and your direct ordering site. If you already have photos, it's probably time for new ones.

02

Your Own Direct Ordering Website, Built and Ready

The person sitting in your dining room and the person ordering delivery are the same customer. They're yours. If you don't have a direct ordering site, we build one. If you already have one, we optimize it and make sure it's set up so people can order with ease. Every customer should get the same experience no matter where they order from.

03

Menu Descriptions Written to Sell on a Phone Screen

Every item gets a rewritten name and description optimized for mobile ordering. We keep copy under 140 characters, lead with the most crave-worthy detail, and cut all generic filler. Specific, accurate descriptions that make people want to order.

04

Full Pricing Audit Across Every Platform

Most restaurants have no idea what they actually keep after platform commissions hit. We go through every item on the delivery apps and show you exactly what lands in your pocket after the platform takes its cut. From there you get a clear recommendation on what to reprice, what to feature, and what to think twice about selling online.

05

Loyalty Program Built or Fixed

If you have a loyalty program that isn't working, we audit it and fix it. If you don't have one, we set one up. Every major delivery platform has built-in loyalty and marketing tools baked into their tiers - most restaurants never touch them and are leaving money on the table. Others are spending way too much on the wrong features. We figure out exactly what you should be using, cut what you shouldn't, and make sure your spend is actually working.

06

Google and Apple Maps Profile, Fully Built Out

When someone nearby searches for food on Google or opens Apple Maps, your restaurant needs to show up with accurate hours, current photos, a full updated menu, and a direct ordering link. We go through every field: hours, contact info, cover photo, menu, ordering link, and make sure everything is correct and consistent. We build it out based on our experience and what the data tells us works. Google matters and you know it - so why leave its features untouched? And if you want someone managing and growing it on an ongoing basis, we connect you with a trusted partner who handles exactly that.

07

Delivery Platform Profiles, Fully Cleaned Up

Your delivery app store profiles are often the first thing a customer sees before they even look at your menu. We go through every field: hours, cover photo, contact info, address, store description, and make sure everything is accurate, complete, and consistent across every platform you're on. The details matter more than most people think.

08

Live QA Check Across Every Platform

The final step is a full review of every platform, exactly the way a customer sees it. Photos displaying correctly, descriptions live, pricing updated, listings looking right on a phone screen. Everything gets checked before we call it done.

09

Gift Card Program, Set Up and Selling

A gift card is the only thing you sell that gets paid for before the food is cooked. Someone buys one today, and the person who receives it often walks in as a first-time guest. The capability is already sitting inside your POS and almost nobody turns it on. We turn it on, brand the card with your new photography, set the denominations around your average check, and put the buy button on your own site, at the counter, and in every delivery bag.

Need phone ordering covered too? AI Phone Answering Setup is available as an add-on for $750 one-time.

Full details →
Takeout order bagged and ready for a delivery driverDelivery orders packed and staged on the counter during serviceDelivery driver picking up an order

Pricing

Flat pricing. No commissions.

Online Revenue Overhaul

$2,500 flat

One-time, 4 weeks

Maintain

$450/mo

We watch it after launch

Grow

$750/mo

We grow it after launch

Optional Add-Ons

Catering Setup, $750 one-time. Catering ordering on your own website and on the top catering platforms, plus rate negotiation with each one.

AI Phone Answering Setup, $750 one-time. AI answering on your existing number, with reservations booked, after-hours calls captured, and event inquiries routed to you. The monthly answering service is billed to you directly by the provider.

Add-ons are separate from the $2,500 Online Revenue Overhaul. Nothing is bundled.

Full pricing →

Start with a free audit.

30 minutes. We show you where you are losing money. You keep the notes either way.

Get Your Free Audit

Your delivery menu should be making you more money.

We handle the photos, the descriptions, the pricing, and the platform cleanup.

Get Your Free Audit

Two weeks of work. $2,500 flat. Then it is yours.

The restaurants winning online aren't doing more. They're set up better.

Embr Direct

Restaurant Operations · Online Revenue

Online ordering optimization for independent restaurants.

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Nationwide

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